Dubai: World Radio Day will be celebrated on Wednesday for the second
consecutive year as billions continue to tune in to the earth’s biggest
media platform.
The event is held to raise awareness on radio’s role in bringing masses
together over the airwaves, says Unesco (United Nations Educational,
Scientific and Cultural Organisation).
Millions of people in remote parts of the world, as well as big city
dwellers, depend on radio for their daily news and entertainment. It is
the only link with the outside world for many isolated settlements.
Radio is said to be a cost-effective and practical communication tool,
with a larger audience than any other media. Technology has consolidated
radio’s reach to smart phones, tablet computers and other devices on
the go.
But in the nostalgic days before the onset of the digital revolution
and television, radio took centrestage in family rooms and offices
worldwide. It was where news broke and people huddled around to catch
their favourite show.
That is still the case with many people today.
Unesco marked February 13 as World Radio Day last year following an initial idea by the Spanish Academy of Radio.
Radio’s evolution
Unesco says on its website: “As radio continues to evolve in the
digital age, it remains the medium that reaches the widest audience
worldwide. This multi-purpose medium can help people, including youth,
to engage in discussions on topics that affect them. It can save lives
during natural or human-made disasters; and it provides journalists with
a platform to report facts and tell their stories.”
In Dubai, market leader Gulf News Broadcasting is planning to highlight
the occasion on air. “We are planning to speak to Unesco, raise
awareness about radio. It’s got the biggest reach in the world — bigger
than TV, newspapers and the internet,” said Nawied Jabarkhyl, news
presenter and journalist, GN Broadcasting.
“In remote parts of the world, mostly in Africa and Asia, people rely
on radio for their news and entertainment. Radio’s much easier, it’s on
the go. People in the UAE mostly listen to it in their cars. I think,
generally, people like to have the radio on in the background.”
“Everything in radio has to be current, especially news. It’s got that
live element of broadcast media. That’s very challenging — and exciting
too.”
(Source: Gulf News)
(Source: Gulf News)
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