Wednesday, May 11, 2011

Sweden helps development of local radio in Vietnam

Vietnam highly values Sweden’s assistance, especially in the development of its radio broadcasting, said Professor Vu Van Hien, General Director of Radio Voice of Vietnam (VOV). Proferssor Hien said this while receiving the Swedish ambassador to Vietnam Staffan Herrstrom in Hanoi today.

Through the Swedish International Development Agency (SIDA), Sweden has provided Vietnam with a large-scale project worth US$4 million to develop local radio broadcasting. Under the project, VOV, in coordination with Radio Sweden, has provided equipment and trained more than 3,300 radio staff in 50 percent of the provinces in cities in Vietnam.

In 2010, the two sides established a training programme for Vietnamese press officials in the 2011-2013 period. They are now working closely together to implement the second phase of the project. Ambassador Herrstrom expressed his delight at the initial success of the project and emphasized that modern radio broadcasting is an indispensable trend in the world. He highly appreciated VOV’s development strategy with all forms of press.

The traffic information channel will play an important role in VOV’s development as it is attracting a large audience, he said. He also expressed his interest in the VOV communication programmes for the upcoming National Assembly Election and those raising public awareness of child protection.

The ambassador said he hopes the two countries will work closely together to boost their cooperation in communications.

(Source: Voice of Vietnam via Radio Netherlands Media Network Weblog)

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