BBC has tied up with mobile phone radio distribution in North America, AudioNow to provide BBC Hindi radio and audio news content available for its listeners US.
As part of this new service, Hindi-speakers in the US can access BBC Hindi audio in two formats. By calling 712.432.6586, they can listen to the BBC Hindi one-hour radio news programme which brings news, analysis and interviews on a range of issues, from current affairs to showbiz and sport. Plus, two-minute audio news bulletins in Hindi, updated twice a day, can be accessed by calling 712.432.6585.
BBC Hindi head Amit Baruah said, “This is an exciting development. More than one in 10 weekly users of our website, bbchindi.com, are from USA, and we are really glad that, thanks to this new service, Hindi-speaking audiences in the US can now use our audio content in such a convenient way.”
AudioNow director of public affairs Jen Friesen said, "Listeners can now access their favourite content on any mobile device, which we have seen builds tremendous loyalty for broadcasters. BBC Hindi's content will now be available to every mobile-phone listener without downloads or the need to access data services. This continues our commitment to expand unique broadcasting content to North American mobile listeners from around the globe."
The BBC World Service radio content is available in English, Arabic, Persian, Somali and Urdu.
(Source : www.radioandmusic.com via www.kimandrewelliott.com)
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