Merlin Media, a new multiplatform, multimedia company, today launched FM News 101.9 as New York’s only 24-hour FM all-news station. FM News 101.9 will be interactive across platforms with personalized online and mobile content that promotes audience participation through social media, digital video, and other outlets.
“As music moves to the mobile device, now is the time to put spoken word on the band most people use. Our content will target the people who already use FM radio, but will focus on interesting, real-time information,” said Randy Michaels, CEO, Merlin Media.
“Spoken word, since the beginning of radio, has consistently been the top billing format in the world. The one-on-one relationship with the radio is an active, impactful, natural and entirely compelling experience,” said Walter Sabo, COO, Merlin Media. “FM News 101.9 is offering a format that’s truly one-of-a-kind, and by broadcasting on the FM band, we’ll reach a large demographic that’s hungry for this type of content.”
On July 31, Merlin Media announced Chicago’s only 24-hour all-news station with FM News 101.1.
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