BBC Wildlife Magazine unveils new look with major redesign

BBC Wildlife Magazine has today revealed a fresh new look following its first major redesign since 2006.

The comprehensive cover-to-cover revamp is the culmination of a period of extensive reader research and development, and features a host of changes including a modern new font, a pared-down colour palette, a revised flat plan and new content and sections.

In line with reader demand, a greater prominence has been given to the magazine's core areas of British wildlife, photography, conservation stories and guides to understanding and enjoying nature. Brand new sections present ideas for wildlife- watching, provide fresh insights into topical wildlife news stories and offer more information and practical advice than ever before. The tone of the new-look magazine is consistently authoritative yet accessible with more space allocated to the title’s panel of leading experts, which will now include Bill Oddie as a new monthly columnist. 

The magazine has been given a cleaner design throughout to make every page more inviting, and updated layouts and a grid change allow for a greater emphasis on the title's beautiful photography. Section openers and clearer signposting make the magazine easier to navigate, while the division and positioning of sections encourages greater variety in pace and tone. The cover has been given a dynamic, high-impact new look to have greater impact on the newsstand. 

Jemima Ransome, Publisher of BBC Wildlife Magazine, commented: "BBC Wildlife Magazine's exciting new look capitalises on the public’s enthusiasm for the natural world. The new design brings readers a wealth of wildlife experiences through stunning photography and informative articles that shed new light on popular species."

The redesigned autumn issue of BBC Wildlife Magazine goes on sale on 1 September, priced £3.80. The first new look issue features a special investigation into vaccinating badgers against bovine tuberculosis, a feature on zebra migration and a portfolio of unique images of American wildlife including flying squirrels, beavers and ferocious shrews.

NOTES TO EDITORS
About BBC Wildlife Magazine
BBC Wildlife Magazine launched 45 years ago as Animals, and is a celebration of the natural world, featuring all the latest discoveries, news and views on wildlife, conservation and environmental issues. With strong broadcasting links, authoritative journalism and award-winning photography, BBC Wildlife Magazine is essential reading for anyone with a passion for wildlife who wants to understand, experience and enjoy nature more.

BBC Wildlife Magazine has a monthly circulation of 42,257 (ABC Jan- Jun 2011) and is published by BBC Magazines Bristol, a trading name of Bristol Magazines Ltd., which is a subsidiary of BBC Worldwide Ltd., the main commercial consumer arm of the BBC. For further information, visit www.discoverwildlife.com 

(Source : BBC Worldwide Press Release)