Instructors Adapt on the Fly in Moscow Radio Training Sessions

Listen to your audience—it’s a fundamental of successful radio programming. This principle was put to the test for radio producers of HCJB Global-Russia and its partner network, New Life Radio (NLR), in a radio training course held in Moscow Aug. 15-20.

The audience consisted of women only—six of them, to be specific. The students had come from Moscow and another Russian city and even one from New York who was visiting relatives and heard about the course via the Internet.

“This was the first time when all students were women,” said the director of HCJB Global-Russia. “We had to change our teaching plan and make the lessons more relevant for them. We covered the basics of mass media, specifically radio, during the first two days.” More

(Source : HCJB Global)