The "Let's Do It" movement started in 2008 in Estonia where 50,000 people gathered and lifted 10,000 tons of illegal garbage from roads, forests and towns in just 5 hours! Today this global social movement launched a clean-up project "World Clean-Up 2012". The project is now in over 100 countries with more expected to join. The project aims is to find volunteers across the world and with their support organise a global clean-up action. Raising awareness around this environmental cause is essential to the success of the project, in which media organizations have their role to play.
Estonian Public Broadcaster (ERR) has embraced this initiative, and has played an important role in supporting and introducing the project into their programmes. ERR invites all EBU members to take part and support the "World Clean-Up 2012" campaign by communicating about the project and voicing the messages of its organizers on their TV, radio and new media platforms.
For more information:
www.letsdoitworld.org
If you would like more information from ERR, please contact Anneli Tõevere-Kaur at
anneli.toevere-kaur@err.ee
(Source : European Broadcasting Union)
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