Entertainment Network India (ENIL) is planning to launch Radio Mirchi in the United Arab Emirates through a strategic business arrangement with Abu Dhabi Media Company (ADMC). As part of the business arrangement, the company shall provide limited advisory services to ADMC for launch of a radio station in territory of the UAE. The company will also grant a conditional licence to ADMC for use of its brand Radio Mirchi.
Talking to Campaign India, Prashant Panday, executive director and chief executive officer, ENIL said, “We are also excited that brand Mirchi will be available to South Asian and other audiences in the whole of the UAE. “ The launch is expected to be in about one month from now.
(Source: Campaign India via Media Network Weblog)
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