Radio Australia has launched a new website in March and unveiled a broadcasting vision for the future.
Damien Dempsey who has been leading the digital transformation at Radio Australia says one of the exciting features of the new website is the IP detect functionality.
He said, with the launch of the new website, Radio Australia can stay connected with the full scope of its listeners across the diverse Asia Pacific region.
“Similar geo-specific user options are common place for airline and travel websites, but not many other media organisations in Australian have a need for it,” says Damien.
radioaustralia.net.au also provides a personalised regional homepage with news and content delivered in Burmese, French, Indonesian, Khmer, Mandarin, Tok Pisin or Vietnamese.
(Source : Asia-Pacific Broadcasting Union)
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