Geneva, 26 April 2012 – The European Broadcasting Union (EBU) and Upsolut Event GmbH have renewed an agreement on the worldwide media rights to the 2012-2015 Vattenfall Cyclassics, a cycling race forming part of the UCI World Tour.
The four-year agreement with race organizer Upsolut Event GmbH enhances the EBU's extensive cycling offer and will ensure comprehensive coverage of the race for cycling fans around the world.
EBU Director Sports & Business Stefan Kuerten said: "This agreement demonstrates the commitment of the EBU and its Members to the sport of cycling, while reflecting the importance of wide-reaching, free-to-air exposure of this event."
Upsolut Event GmbH Managing Director Franck Bertling added:"The renewal for another four years reflects the firm mutual trust between the EBU and its Members and the Vattenfall Cyclassics. It is also indicative of the high TV and media interest in our event, as well as the appreciation of EBU Members for our high quality TV product, which we have been delivering for many years."
(Source : European Broadcasting Union)
The four-year agreement with race organizer Upsolut Event GmbH enhances the EBU's extensive cycling offer and will ensure comprehensive coverage of the race for cycling fans around the world.
EBU Director Sports & Business Stefan Kuerten said: "This agreement demonstrates the commitment of the EBU and its Members to the sport of cycling, while reflecting the importance of wide-reaching, free-to-air exposure of this event."
Upsolut Event GmbH Managing Director Franck Bertling added:"The renewal for another four years reflects the firm mutual trust between the EBU and its Members and the Vattenfall Cyclassics. It is also indicative of the high TV and media interest in our event, as well as the appreciation of EBU Members for our high quality TV product, which we have been delivering for many years."
(Source : European Broadcasting Union)
No comments:
Post a Comment