ABC’s Managing Director Mark Scott announced that the country’s
international broadcasting will be merged into a new single organisation
within the ABC.
The announcement came the day after the Australian government handed
the country’s international TV service – Australia Network – to the ABC
on a permanent basis.
Scott said that what he described as the “two fragmented brands”
could take advantage of the growing use of mobile across the
Asia-Pacific region to deliver content through apps and online services.
Support services – perhaps including marketing and distribution – could
be combined to more effectively promote Australia’s international
broadcasting services.
Radio Australia has been on the air for around 70 years, with its
headquarters in Melbourne, while Australia Network was launched in 1993
as Australia Television International.
The new arrangement takes its lead from BBC Global News, the division
that combines the commercially-funded BBC World News TV channel and the
advertising-free BBC World Service.
(Source : Asia-Pacific Broadcasting Union)
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