Internet radio service Pandora is now fully operational in Australia
and New Zealand with the availability of its iOS and Android apps, in
addition to its Web-based player, Online Media Daily reports.
The company also hired a local Managing Director for the countries,
Jane Huxley, with more than 20 years experience in digital media. She
was most recently head of digital for Fairfax Media, one of Australia’s
largest diversified media companies.
The localization effort includes creating genre stations on Pandora
geared to Australian and New Zealand listeners, with offerings spanning
current hits, roots and reggae dub, indigenous, classic pub rock and
other music styles. Pandora founder and chief strategy officer Tim
Westergren is also holding “town hall” events in Auckland, Melbourne and
Sydney this week to meet with Pandora fans and discuss the local
service.
The expansion comes a week after Pandora reported third-quarter earnings
that sent its stock down, given the reduced outlook. Pandora CEO Joe
Kennedy blamed the disappointing guidance on revenue and earnings on
advertiser uncertainty stemming from economic concerns.
(Source: Asia-Pacific Broadcasting Union)
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