The European Broadcasting Union has appointed its first Chief Digital Officer (CDO) to oversee the full spectrum of EBU digital strategies and drive positive change across the organization.
Torben Eriksen, a former deputy director at Danish broadcaster DR who has held various management jobs during three years at the EBU, takes up his post with immediate effect.
Mr Eriksen’s first priority as CDO will be to give the EBU’s online face greater uniformity, to ensure Members and customers receive a consistent service and the same standard of detail and quality across the organisation.
Shortly after his appointment was announced, Mr Eriksen said: "Technological innovation is at the core of our services, leading us to innovate new ways to interact with our Members and customers. These changes are not IT changes; they are business changes. It requires business attention and business oversight to make this happen in a consistent way across all our digital channels. I'm looking forward to driving this change with all my dedicated colleagues at the EBU.”
The CDO will also explore how to maximize customer and Member engagement and ensure an integrated approach by implementing progressive, pragmatic solutions based on a shared vision.
To achieve this, he will analyse the EBU’s digital strategies and identify tools that will enable the organization to offer a higher level of service across the board.
(Source : European Broadcasting Union)