Thursday, February 14, 2013

VOA Director David Ensor: The State of America’s Voice

VOA Director David Ensor
In a time honored tradition, the President of the United States today delivers a State of the Union address to Congress. It is an opportunity to take stock of where we are, and where we are going. Taking advantage of the news peg, here is a look at how the Voice of America is doing and some of our plans for 2013.

First of all, VOA gives America real global impact. The nation’s oldest and largest U.S.-funded international broadcaster has an estimated weekly audience of 134 million people. Admittedly this is an imperfect comparison, but to put that in some perspective, the three largest U.S. domestic cable news channels, FOX, CNN, and MSNBC, have a combined prime-time audience of just under four million (Cable News Ratings from Thursday Feb 7, 2013).

VOA currently broadcasts in 43 separate languages (plus two pilot projects in Africa). It is a complex multi-media broadcaster providing world-wide coverage, with eight 24-hour television satellite network streams, numerous AM, FM and shortwave radio transmitters, and many radio and TV affiliate stations around the world.  VOA provides music, cultural, news magazine and language teaching programs, and a wide variety of podcasts and specialty shows in both conventional radio and TV formats as well as on social and broadcast media sites such as YouTube, Facebook, Twitter, and iTunes.  In the past year, we started simulcasting certain radio shows -- in Pashto, Kurdish and Farsi -- on television.

Read More at Inside VOA

(Source : Inside VOA via

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