The Indian Broadcasting Foundation (IBF), which groups 48 broadcast groups that operate 270 channels, has introduced a code to regulate non-news channels. This includes entertainment, children’s and special interest channels. The IBF has also formed a complaints redressal mechanism through the Broadcasting Content Complaints Council (BCCC).
The BCCC will have 13 members, which includes a former chief justice, four broadcasters, four non-broadcasters, and four members from national-level statutory commissions.
The body and its guidelines will come into effect from the first week of June. The guidelines will be applicable to programming that appears on all distribution platforms including cable and satellite, direct-to-home (DTH), IPTV, headend-in-the-sky (HITS), mobile, or any future platform.
The body is yet to be recognised by the Information & Broadcasting Ministry but is under review for recognition. An IBF delegation is due to meet Information & Broadcasting Minister Ambika Soni about the implementation of the guidelines and complaints redressal mechanism.
Both the IBF and the News Broadcasters Association have announced two-tier mechanisms for complaints redressal which leave the government to be the final arbiter in case of complaints.
(Source: Asia-Pacific Broadcasting Union via Radio Netherlands Media Network Weblog)
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