The Asia Media Summit 2011 concluded today in Hanoi, contributing to a growing consensus that it was no longer business as usual for broadcasters in the battle for attention that has become more intense than ever in the digital world.
In his closing remarks, AIBD Director Yang Binyuan said the Summit has helped raise awareness and understanding among broadcasters of new and innovative ideas as well as opportunities offered by technological advances and multiple delivery platforms such as the web, mobile, and social media that will expand their audience reach, address strong competition and improve their products and services as well as business returns.
The broadcasters’ role in development was not lost in the Summit as UN Secretary General Ban Ki-moon in his message urged them to use the power of digital media to transform lives and societies for good. The Summit showcased some best practices on how new and social media have contributed towards addressing crisis and development needs in the region.
Close to 600 foreign and local participants from 50 countries and regions participated in the two-day conference that served as a platform for multisectoral and multidimensional dialogue on the challenges and opportunities the digital world offer broadcasters.
Mr. Thoyyib Mohamed Waheed, Minister of State for Tourism, Arts and Culture, Maldives and President of AIBD, said “ broadcasting has to be a dynamic platform that incorporates new digital technology, that accommodates changing consumers’ experiences, and that allows for creative strategies to perform financially and pursue their role in development more effectively. “
(Source : Asia-Pacific Institute for Broadcasting Development)
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