The new local radio station for Cape Town now has a name, Smile
90.4fm. This was announced by the joint chairpersons of Cape Town Radio,
Anant Singh and Dr Ernest Messina on Wednesday, 6 March 2013.
They stated, "Our purpose is to use the broadcast frequency we have
been entrusted with to build audience and client relationships, bridge
cultural divides, promote a sense of community, do good business and
spread optimism while presenting the most entertaining, interesting and
informative audio content which will manifest in the proverbial smile."
Clive Ridgway, programme director of Smile 90.4fm added, "Radio as we
know it is at the media crossroads - facing the challenges of the
internet, new media and social networks. Launching into a world
dominated by new media requires something unique and special. For this
reason, it is launching not as a radio station, but as an audio brand,
with the purpose of making a positive contribution to the Cape Town
community and being relevant in the information age.
(Source : Biz Community, Cape Town via allAfrica.com)
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